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Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids, Vanilla Ice Cream Flavour, 151 Servings, 4.53 kg

4.6 4.6 out of 5 stars 3,908 ratings
£112.45 with 14 percent savings £2.48 per g
RRP: £130.00
Available at a lower price from other sellers that may not offer free Prime delivery.
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Flavour Name: Vanilla Ice Cream
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Purchase options and add-ons

Brand Optimum Nutrition
Flavour Vanilla Ice Cream
Servings per container 151
Item weight 10 Pounds
Material Type Free Gluten Free
Diet type Gluten Free
Product benefits Muscle Growth
Protein source Whey
Unit count 4530.0 gram
Recommended uses for product Pre-Workout, Post-Workout

About this item

  • Optimum Nutrition’s Gold Standard 100% WHEY is the world’s best-selling protein powder* designed to support your fitness journey from day one FAST-ABSORBING whey protein with whey protein isolate as the main ingredient helps with muscle gain and supports recovery* after every training session The ON whey protein formula is Informed Choice certified, contains naturally-occurring BCAAs and GLUTAMINE and is LOW IN SUGAR and fat Available in a VARIETY OF SIZES and FLAVOURS: double rich chocolate, banana cream, vanilla ice cream, unflavored protein powder and more
  • EASY & CONVENIENT: mix one scoop in 180-240 ml of cold water; best enjoyed in the morning or/and during the 30 minutes just before or immediately after training *Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value shares, 2022 data ** Source EFSA Journal 2010;8(10):1811; 2011;9(6):2203
  • OPTIMUM NUTRITION, Unit 3, Romaldkirk Road, Riverside Park, Middlesborough, TS2 1XA, GB.
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Competitively priced item

2.27 kg (Pack of 1)
4.2 out of 5 stars (25360)
£44.69 (£1.97/100 g)
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Important information

Ingredients:

WHEY Protein Blend (98%) [MILK] (WHEY Protein Isolate, WHEY Protein Concentrate, Hydrolysed WHEY Protein Isolate, Emulsifier: SOY Lecithin), Flavourings [MILK], Thickener (Xanthan Gum), Sweetener (Sucralose), Colour (Curcumin).

Directions:

Add one rounded scoop to 180 to 200 ml of water or your favourite beverage.

Product description

Product Description

Optimum Nutrition Gold Standard 100% WHEY is the world’s best-selling protein powder*. Quick and easy to prepare, our high-quality whey protein is ideal for boosting your protein intake at breakfast, and kick-start muscle protein synthesis before your workout and as part of your recovery routine**. ON whey protein powder is Informed Choice certified and is proven to help you stay on track with your fitness goals. Our award-winning formula contains naturally occurring BCAAs and glutamine, plus 24 grams of high-quality, fast-absorbing whey protein powder with whey protein isolate as the main ingredient that helps with muscle gain and supports recovery* after every training session. Designed for the goal-focused athlete, fitness lovers and those who are looking to get into shape, our ON pre-workout protein powder comes in a variety of great-tasting flavours: double rich chocolate, banana cream, vanilla ice cream, white chocolate raspberry, delicious strawberry and many more. Low quantities of sugar and fat keep things on the healthy side. Gold Standard Whey’s ready-to-mix formula means you can enjoy it any time of day, whether as protein shakes or as an addition to your favourite meals and drinks – our unflavoured protein powder is perfect to create your own tasty recipies. Gold standard whey protein is available in a range of different serving sizes and easy to prepare: simply mix one rounded scoop in 180-240 ml of cold water. ON protein powder is best enjoyed first thing in the morning or/and during the 30 minutes just before or immediately after training. *Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value shares, 2022 data ** Protein supports growth and maintenance of muscle mass: Source EFSA Journal 2010;8(10):1811; 2011;9(6):2203

Ingredients

WHEY Protein Blend (98%) [MILK] (WHEY Protein Isolate, WHEY Protein Concentrate, Hydrolysed WHEY Protein Isolate, Emulsifier: SOY Lecithin), Flavourings [MILK], Thickener (Xanthan Gum), Sweetener (Sucralose), Colour (Curcumin).

Product information

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General Information
Nutrition Facts

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Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids, Vanilla Ice Cream Flavour, 151 Servings, 4.53 kg

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Product details

  • Is discontinued by manufacturer ‏ : ‎ Yes
  • Product Dimensions ‏ : ‎ 29.21 x 15.24 x 43.18 cm; 4.54 kg
  • Manufacturer ‏ : ‎ OPTIG
  • ASIN ‏ : ‎ B000GIQT3I
  • Item model number ‏ : ‎ 1063405
  • Country of origin ‏ : ‎ United Kingdom
  • Customer reviews:
    4.6 4.6 out of 5 stars 3,908 ratings

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Customer reviews

4.6 out of 5 stars
3,908 global ratings

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Customers say

Customers find the protein powder has a delicious taste and high-quality ingredients. They find it offers good value for money, with a decent amount of protein per serving. Many customers say it blends well with water or milk and is easy to mix in both blenders and shakers. They are satisfied with muscle gain and calorie count. However, some customers dislike the seal.

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TasteQualityValue for moneyProtein qualityMixabilityMuscle gainCalorie countSeal
179 customers mention ‘Taste’134 positive45 negative

Customers enjoy the taste of the protein supplement powder. They say it tastes delicious and helps curb snacking cravings.

"...Awesome protein powder, mixed well and great flavours. And no digestion issues for me ...." Read more

"...I use three mounted scoops a day and it lasts me over two months, tastes amazing (vanilla and choccy being faves from the selection available) with..." Read more

"...It makes a nice thick creamy shake that tastes just like a chocolate milkshake without the milk...." Read more

"Really happy with the taste of this product and managed to get a good deal at £98...." Read more

123 customers mention ‘Quality’116 positive7 negative

Customers like the quality of the protein powder. It contains a great mix of high-quality ingredients and tastes fantastic. The product is made with the highest quality whey isolate and you are getting 100% of the nutrients. Customers say it's genuine and legit, with 5/5 for mixability and effectiveness. They find it lasts a long time and the perfect supplement for those unable to get enough protein.

"The low calorie count, absence of junk, and high protein content per serving make this a winner for me...." Read more

"...And no digestion issues for me . The perfect supplement for those unable to get a sufficient amount of protein on board throughout your..." Read more

"...I use three mounted scoops a day and it lasts me over two months, tastes amazing (vanilla and choccy being faves from the selection available) with..." Read more

"...I feel very full after drinking one and certainly gives you the boost you need...." Read more

92 customers mention ‘Value for money’72 positive20 negative

Customers like the product's value for money. They say it provides a good amount of protein per serving with added BCAAs.

"...There are less expensive options if you're into bulking to cut later and not too concerned about the calorie quality, but if you're in maintenance..." Read more

"...As I said, you may have better products but for money, works, value, dosing and all other factors I've mentioned above..............?" Read more

"Really happy with the taste of this product and managed to get a good deal at £98...." Read more

"...Not great for a product of this price. I contacted support and was told I'd need to use a different container, so not a great help from them there...." Read more

79 customers mention ‘Protein quality’79 positive0 negative

Customers appreciate the protein quality of the supplement. They say it has decent ingredients and tastes good with water. It absorbs quickly and doesn't make them feel lethargic. The product is authentic, as confirmed by Optimum Nutrition.

"The low calorie count, absence of junk, and high protein content per serving make this a winner for me...." Read more

"It’s the Gold Standard for a reason. Awesome protein powder, mixed well and great flavours. And no digestion issues for me ...." Read more

"...Merely find a better price for it. This is the best protein Whey I know. **&#..." Read more

"...Its packed full of protein (23.9g) and has no added sugar (max 1g of carbs per 30g scoop) in comparison to the strawberry flavor and therefore no..." Read more

52 customers mention ‘Mixability’42 positive10 negative

Customers find the protein powder easy to mix with water or milk. They say it blends well in both a blender and a shaker, and there are no lumps.

"It’s the Gold Standard for a reason. Awesome protein powder, mixed well and great flavours. And no digestion issues for me ...." Read more

"...and Cream, this packs less of a punch but it does definitely pair well with milk. Wouldn't want to mix with water." Read more

"...flavour tastes great (subjective opinion), the powder blends great in both a blender and in a shaker - not many protein powders can claim the latter!..." Read more

"Best protein powder on the market . Taste isn’t too bad really . Mixes well and very good online reviews" Read more

26 customers mention ‘Muscle gain’26 positive0 negative

Customers like the muscle gain from this protein powder. It helps them recover and replenish muscle stores after workouts. They find it helpful in training and feel more alive after taking it.

"...I trust the claimed protein concentration. My muscle gains are consistent to previous brands I've enjoyed, just without the waistline expansion...." Read more

"...I also find this the most gentle on the stomach for those that suffer, and it does not bloat me!!..." Read more

"...This is a perfect shake to take with you to work if you do not have time for lunch and keeps you going for hours...." Read more

"...quality product - I’m running them back to back and feel more alive after taking the Huel...." Read more

12 customers mention ‘Calorie count’12 positive0 negative

Customers appreciate the low calorie content of the protein powder. They find it doesn't cause bloating, has minimal salt and fat, and no difference in carbohydrate content. The product is great for bulking and losing body fat, and feels light and satisfying.

"The low calorie count, absence of junk, and high protein content per serving make this a winner for me...." Read more

"...the most gentle on the stomach for those that suffer, and it does not bloat me!!..." Read more

"...in comparison to the strawberry flavor and therefore no difference in Carbohydrate content (in case you're on a low carb diet)...." Read more

"...eater but it really does fill me after drinking it, and feel like I need little food, my husband agrees too and he has big appetite...." Read more

17 customers mention ‘Seal’0 positive17 negative

Customers are unhappy with the protein supplement powder's seal. They say it doesn't seal properly, the bag always seems to leak, and the bits you push together to seal it don't work. The bag won't reseal after opening, and the powder can easily spill everywhere when opening the pack.

"...is great, but it seems myself and some others have struggled to seal the supposed resealable bag. Not great for a product of this price...." Read more

"...into an empty tub due to the bag it's supplied with just will not reseal after opening , it's the same stupid design that the PHD bags come in but..." Read more

"Good product, just a shame the bag always seems to leak. They could do with fixing this issue." Read more

"...is bad it resealable pouch but believe me it's useless it would not completely seal and you will waste you good amount of trying to seal it so..." Read more

Great tasting with full-fat milk.
5 out of 5 stars
Great tasting with full-fat milk.
I have had 2 tubs of extreme chocolate flavour, by Optimum Nutrition, but felt the flavour to be a little too sweet for my liking. However, this flavour hits all the high notes without being overbearing according to my taste buds 5*.
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Top reviews from United Kingdom

  • "Matthew Schofield"
    5.0 out of 5 stars Very good
    Reviewed in the United Kingdom on 5 April 2023
    Flavour Name: Double Rich ChocolateVerified Purchase
    The low calorie count, absence of junk, and high protein content per serving make this a winner for me. There are less expensive options if you're into bulking to cut later and not too concerned about the calorie quality, but if you're in maintenance or taking a lean gains approach, this is hard to beat really. It just affords you more control and options with foods, while having the helpful bump with the protein targets with this protein powder. Not as tasty as some (chocolate), but doesn't taste bad by any means. It's nice. I rate this very good. I trust the claimed protein concentration. My muscle gains are consistent to previous brands I've enjoyed, just without the waistline expansion. For all the reasons I've written about, I think yeah, it earns its gold standard name for my needs. Nice work ON. Very nice.
    3 people found this helpful
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  • Arunboy
    5.0 out of 5 stars None better
    Reviewed in the United Kingdom on 18 August 2024
    Flavour Name: Delicious StrawberryVerified Purchase
    It’s the Gold Standard for a reason.
    Awesome protein powder, mixed well and great flavours. And no digestion issues for me .
    The perfect supplement for those unable to get a sufficient amount of protein on board throughout your day.
    I found it perfect for a protein ketone diet.
    Such a pity the price has gone up exponentially since Covid 😞
    One person found this helpful
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  • M. Tai
    5.0 out of 5 stars My go to Whey Protein always!
    Reviewed in the United Kingdom on 17 April 2017
    Flavour Name: Vanilla Ice CreamVerified Purchase
    I'm not going to write a long review; however, I have trained for 20 years and achieved much in my training and continue to do so. Supplements is something I have experience with as I have tried many! Are supplements worth it? Yes and no. Some are, protein being one. Find a good one and keep it!!! Try many to find that one, but once you do, keep it. Merely find a better price for it.

    This is the best protein Whey I know. **"Not the best protein"** but the best Whey Concentrate for money. I have used so many! The other true rival and it is very much discussed over the web is, MyProtein Whey. Great value, good tasting, gentle and works. But having used both for plenty of time, OP-N-GSW is just the king in my opinion. I use three mounted scoops a day and it lasts me over two months, tastes amazing (vanilla and choccy being faves from the selection available) with many flavours to choose from at other suppliers/websites. I also find this the most gentle on the stomach for those that suffer, and it does not bloat me!! Only milk (that I use) cause any issue which I don't really experience with milk, so its the supplement and ingredients that these powders contain for sure. I found this the best price on Web, jointly with dolphin-fitness but Amazon Prime delivers in one day and has more flavour variety. Well done Amazon!

    Hands down for me, best Whey Concentrate/Isolate supplement on the market for your money. As I said, you may have better products but for money, works, value, dosing and all other factors I've mentioned above..............?
    12 people found this helpful
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  • F. Hatch
    5.0 out of 5 stars Great Product, Wonderful Taste
    Reviewed in the United Kingdom on 15 December 2011
    Flavour Name: Double Rich ChocolateVerified Purchase
    I bought this product after buying the Optimum Nutrition Strawberry flavor which was awful in water and after doing some research I heard that the double chocolate was by far the best tasting product and I would have to agree.

    I mix this with a small amount of water, no more than half a glass (200ml) or a bit more if I use two scoops. It makes a nice thick creamy shake that tastes just like a chocolate milkshake without the milk. Its packed full of protein (23.9g) and has no added sugar (max 1g of carbs per 30g scoop) in comparison to the strawberry flavor and therefore no difference in Carbohydrate content (in case you're on a low carb diet).

    I have been using this product for 2 weeks as a weight loss and toning program where I cut out carbs and replace it with as much protein as possible. This is a perfect shake to take with you to work if you do not have time for lunch and keeps you going for hours. I feel very full after drinking one and certainly gives you the boost you need.

    If you're looking to drink this with water then definitely buy the Double Chocolate flavor. It dissolves very quickly in water leaving no lumps, I just use a fork to give it a few whisks and its ready to drink. Would definitely recommend.
    4 people found this helpful
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  • A M
    4.0 out of 5 stars Double rich chocolate flavour only OK but still one of the best
    Reviewed in the United Kingdom on 3 April 2024
    Flavour Name: Double Rich ChocolateVerified Purchase
    Mixes well and has great macros. Compared to some of the other flavours like Cookies and Cream, this packs less of a punch but it does definitely pair well with milk. Wouldn't want to mix with water.
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  • Dan
    5.0 out of 5 stars Good deal
    Reviewed in the United Kingdom on 13 June 2024
    Flavour Name: Double Rich ChocolateVerified Purchase
    Really happy with the taste of this product and managed to get a good deal at £98. I was a bit nervous because some people were saying it was not genuine but I've compared the taste from Holland and Barrett and what I bought from here and they are exactly the same, I have no doubt it is genuine. Will definitely buy again.
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  • karl Taylor
    5.0 out of 5 stars great for extra protein
    Reviewed in the United Kingdom on 6 October 2024
    Flavour Name: Double Rich ChocolateVerified Purchase
    only used after weights but great taste and good quality protein
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  • Nadia
    5.0 out of 5 stars Excellent
    Reviewed in the United Kingdom on 25 February 2025
    Flavour Name: Double Rich ChocolateVerified Purchase
    Excellent 👍
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