Product Name | Optimum Nutrition Gold Standard 100% Whey |
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Allergen Information | Contains: Milk, Soy may contain, Peanuts may contain, Gluten may contain, Egg may contain |
Weight | 450 g |
Units | 465 gram |
Storage Instructions | Store in a dry and cool place out of the reach of small children |
Manufacturer contact | 4 Waterside, Dublin 24, Ireland |
Country of origin | us |
Brand | Optimum Nutrition |
Format | Powder |
Age Range Description | Adult |
Country of origin | United Kingdom |
One-time purchase:
£15.00£15.00 £3.23 per g (£3.23£3.23 /100 g)
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£14.25£14.25 £3.06 per g (£3.06£3.06 /100 g)
£12.75 with 36 percent savings £12.75 £2.74 per g (£2.74£2.74 /100 g)
First delivery on Mar 21 FREE delivery Wednesday, 19 March on your first order to UK or Ireland
Dispatches from: Amazon Sold by: Amazon
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Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids, Double Rich Chocolate Flavour, 15 Servings, 465 g
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Purchase options and add-ons
Brand | Optimum Nutrition |
Flavour | Double Rich Chocolate |
Servings per container | 15 |
Item weight | 0.47 Kilograms |
Material Type Free | Caffeine Free |
Product benefits | Muscle Growth |
Protein source | Whey |
Unit count | 465 gram |
Recommended uses for product | Pre-Workout, Post-Workout |
Number of items | 1 |
About this item
- Optimum Nutrition’s Gold Standard 100% WHEY is the world’s best-selling protein powder* designed to support your fitness journey from day one
- FAST-ABSORBING whey protein with whey protein isolate as the main ingredient helps with muscle gain and supports recovery* after every training session
- The ON whey protein formula is Informed Choice certified, contains naturally-occurring BCAAs and GLUTAMINE and is LOW IN SUGAR and fat
- Available in a VARIETY OF SIZES and FLAVOURS: double rich chocolate, banana cream, vanilla ice cream, unflavored protein powder and more
- EASY & CONVENIENT: mix one scoop in 180-240 ml of cold water; best enjoyed in the morning or/and during the 30 minutes just before or immediately after training
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Important information
Indications:
<p>Gold Standard 100% Whey is best enjoyed first thing in the morning and/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop with 180-240ml of your favourite beverage in your ON shaker. </p>
Ingredients:
INGREDIENTS: WHEY Protein Blend (93%) [MILK] (WHEY Protein Isolate, WHEY Protein Concentrate, Hydrolysed WHEY Protein Isolate, Emulsifier: SOY Lecithin), Fat-Reduced Cocoa Powder, Flavourings, Thickener (Xanthan Gum), Sweeteners (Sucralose, Acesulfame K). May contain: Gluten, Eggs, Nuts and Peanuts.
Directions:
Add one scoop of ON Gold Standard 100% Whey to 236 ml of water, nonfat milk, and blend for few seconds until you get the desired consistency. Then add 1 or 2 ice cubes and blend for an additional 30 seconds. You can add fresh fruits and enjoy it as a smoothie.
Legal Disclaimer
Not intended for use by persons under age 18. Do not exceed recommended dosage. Keep out of reach of children.
Product description
Product Description
Optimum Nutrition Gold Standard 100% WHEY is the world’s best-selling protein powder*. Quick and easy to prepare, our high-quality whey protein is ideal for boosting your protein intake at breakfast, and kick-start muscle protein synthesis before your workout and as part of your recovery routine**. ON whey protein powder is Informed Choice certified and is proven to help you stay on track with your fitness goals. Our award-winning formula contains naturally occurring BCAAs and glutamine, plus 24 grams of high-quality, fast-absorbing whey protein powder with whey protein isolate as the main ingredient that helps with muscle gain and supports recovery* after every training session. Designed for the goal-focused athlete, fitness lovers and those who are looking to get into shape, our ON pre-workout protein powder comes in a variety of great-tasting flavours: double rich chocolate, banana cream, vanilla ice cream, white chocolate raspberry, delicious strawberry and many more. Low quantities of sugar and fat keep things on the healthy side. Gold Standard Whey’s ready-to-mix formula means you can enjoy it any time of day, whether as protein shakes or as an addition to your favourite meals and drinks – our unflavoured protein powder is perfect to create your own tasty recipies. Gold standard whey protein is available in a range of different serving sizes and easy to prepare: simply mix one rounded scoop in 180-240 ml of cold water. ON protein powder is best enjoyed first thing in the morning or/and during the 30 minutes just before or immediately after training. *Source: Euromonitor International Limited; Consumer Health 2023 edition, Sports Protein Powder category, % retail value shares, 2022 data ** Protein supports growth and maintenance of muscle mass: Source EFSA Journal 2010;8(10):1811; 2011;9(6):2203
Indications
Gold Standard 100% Whey is best enjoyed first thing in the morning and/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop with 180-240ml of your favourite beverage in your ON shaker.
Ingredients
INGREDIENTS: WHEY Protein Blend (93%) [MILK] (WHEY Protein Isolate, WHEY Protein Concentrate, Hydrolysed WHEY Protein Isolate, Emulsifier: SOY Lecithin), Fat-Reduced Cocoa Powder, Flavourings, Thickener (Xanthan Gum), Sweeteners (Sucralose, Acesulfame K). May contain: Gluten, Eggs, Nuts and Peanuts.
Directions
Add one scoop of ON Gold Standard 100% Whey to 236 ml of water, nonfat milk, and blend for few seconds until you get the desired consistency. Then add 1 or 2 ice cubes and blend for an additional 30 seconds. You can add fresh fruits and enjoy it as a smoothie.
Legal Disclaimer
Not intended for use by persons under age 18. Do not exceed recommended dosage. Keep out of reach of children.
Box Contains
450g Protein Powder
Manufacturer Contact Information
4 Waterside, Dublin 24, Ireland
From the manufacturer


Authenticity Tips
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FILL SIZE
Due to vacuum packing the tub may appear to be two-thirds full when opened. This is normal as the powder settles and does not impact on or decrease the weight or number of serves listed on the label.
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NECKBAND
In order to conform to the direction of our sustainability policy and goals, we have decided to remove this part of the packaging. Packaging may vary for a certain period of time as this change takes into effect.
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VACUUM SEAL
Optimum Nutrition protein tubs have a cardboard vacuum barrier that helps hold powder in place during shipping. This gloss white protective disk should be stuck to top of the tub.
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BATCH NUMBER AND DATE
Every Optimum Nutrition product will display a printed Batch Number and Date. The Best Before Date and Batch Codes are located on the side of the tub or the rear of the large bags.
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SCOOP
Gold Standard 100% Whey tubs (UK & EU) now contain a clear plastic scoop. There is no branding on this.
*Due to a recent changeover we added a clear plastic scoop. You may still find gold scoops in your tubs in the short term.
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TUB DESIGN
Gold Standard 100% Whey Tubs (UK and EU) have a circular indentation on the bottom. There is also a line running through the middle.
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What is protein?
Protein is made up of chains of 20 different amino acids, split into 9 essential amino acids, which cannot be made by the body and need to be eaten from food and 11 non-essential amino acids which the body can make.
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Why is protein important for you?
Protein is an essential nutrient that we can’t live without it. We are literally made of protein, you need it for healthy skin, hair, nails, organs, bones, and muscle, it supports our movement, feeds your immune system and so much more.
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Why Gold Standard 100% Whey?
Optimum Nutrition is the World’s #1 Sports Nutrition brand.* We have been trusted for over 35 years, and conducted over 100k quality and safety checks last year in our own production facilities^.
^Source: based on 2022 outputs
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Whey protein will make me bulky?
False. This is totally untrue, your genetics and your strength training programme dictates how much muscle you build, protein only supports this training.
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Whey protein is bad for my health?
False. There is absolutely no evidence that whey protein causes any negative health effects in healthy adults. Remember, whey protein comes from cheese making and is a food.
![]() Gold Standard 100% Whey | ![]() Gold Standard 100% Casein | ![]() Gold Standard 100% Plant | ![]() Gold Standard Pre-Workout | ![]() Gold Standard BCAA | ![]() Micronised Creatine | ![]() Serious Mass | |
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Customer Reviews
|
4.6 out of 5 stars 126,879
|
4.4 out of 5 stars 13,718
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4.0 out of 5 stars 1,346
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4.4 out of 5 stars 7,661
|
4.5 out of 5 stars 3,215
|
4.6 out of 5 stars 25,656
|
4.4 out of 5 stars 40,027
|
Price
| £27.95£27.95 | — | £28.00£28.00 | £19.95£19.95 | £26.50£26.50 | £23.16£23.16 | £28.30£28.30 |
When to use
| After or before training | Before bed | After or before training | Before training | During training | After or before training | After training |
Key benefits
| Muscle support & repair | Muscle support & repair | Muscle support & repair | Energy, Power & Performance | Fatigue Reduction & Immunity | Performance Support | Mass gain |
Key features
| High protein & low sugar | Slow digesting protein | 100% vegan ingredients | Naturally sourced caffeine | Electrolytes & BCAAs | 100% Pure Creatine | High calorie powder |
Nutritional info
| 24g of protein / serv. | 24g of micellar casein / serv. | 24g of plant protein / serv. | 175mg of caffeine / serv. | 5g of BCAAs / serv. | 3g of Creatine / serv. | 1250+ calories / serv. |
Available sizes
| 1lb, 2lb, 5lb, 10lb | 1lb, 2lb, 4lb | 1.5lb | 330g | 266g | 317 g, 634 g | 6lb, 12lb |
Product information
Technical Details
General Information
Nutrition Facts
Serving Size | 100 g, 31 g, 31 g, 100 g |
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Energy (kcal) | 89.39 kcal |
Fat | 4.7 g |
Carbohydrate | 4.3 g |
of which: | |
- Sugars | 2.3 g |
Protein | 77 g |
Salt | 0.34 g |
Additional Information
ASIN | B007VGDL1Q |
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Customer Reviews |
4.6 out of 5 stars |
Best Sellers Rank | 611 in Health & Personal Care (See Top 100 in Health & Personal Care) 13 in Whey Nutrition Protein |
Date First Available | 19 April 2012 |
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Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder With Naturally Occurring Glutamine and BCAA Amino Acids, Double Rich Chocolate Flavour, 15 Servings, 465 g
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Product details
- Is discontinued by manufacturer : No
- Product Dimensions : 11.18 x 5.84 x 21.59 cm; 465 g
- Manufacturer : OPTIG
- ASIN : B007VGDL1Q
- Item model number : 1101522
- Country of origin : United Kingdom
- Customer reviews:
Looking for specific info?
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the protein supplement powder has a nice taste and is not too sweet. They appreciate its quality, high-quality ingredients, and good source of protein. The powder mixes easily with water, creating smooth, lump-free shakes. Many customers consider it a great value for the price and a premium item. They are also satisfied with the texture, muscle growth, and effectiveness of the product.
AI-generated from the text of customer reviews
Customers like the taste of the protein powder. They say it tastes lovely for morning smoothies and is not very sweet like other protein powders.
"...Its excellent taste, high-quality ingredients, and noticeable results make it a product I highly recommend to anyone serious about their fitness..." Read more
"The delicious strawberry flavour is the best I have tried to date in this range. Mixes well in a protein shaker bottle with either water or milk...." Read more
"Works great and tastes ok but i was very disappointed that the package didn’t have any information such as how many scoops is one serving..." Read more
"Best flavour" Read more
Customers appreciate the protein supplement powder's quality. They find it affordable, with a good taste and not too sweet or strong. The ingredients are high-quality, and the packaging is premium.
"...Its excellent taste, high-quality ingredients, and noticeable results make it a product I highly recommend to anyone serious about their fitness..." Read more
"The quality you’d expect from a big name. Great product and decent price. No complaints!" Read more
"...At under £1 a serving it is a really good product." Read more
"...Despite my personal experience, I must acknowledge that this is a quality product. It may just not be the right fit for me." Read more
Customers like the protein content of the product. They find it a good source of protein, an easy way to get more into their diet, and a great brand for sports nutrition. The ingredients list is good and allows the protein to absorb into their system so that after workouts the protein is already in their system.
"...With 24 grams of high-quality whey protein per serving, it provides the essential nutrients needed to fuel muscle growth and aid in recovery...." Read more
"...No clumping of powder which can happen with competitors." Read more
"The OG of protein powders and comes in a very handy travel size" Read more
"...really good, it is a bit on the sweet side but due to the high protein content you do not have to have that much...." Read more
Customers find the protein powder mixes well with water and coconut milk. They say it blends easily just by shaking, without needing a blender or straining. It's easy for them to use for a quick drink and has a great taste.
"...personal favorite is the Double Rich Chocolate, which mixes effortlessly with water or milk, making it a delightful post-workout treat...." Read more
"...Mixes well in a protein shaker bottle with either water or milk. No clumping of powder which can happen with competitors." Read more
"...It tastes pretty good. Mixes well, it doesn’t go lumpy, can mix with water or milk for a creamier taste. I tend to do half milk half water...." Read more
"...So easy to use a quick drink and that's it." Read more
Customers appreciate the value for money of the protein powder. They find it a good choice and say it's a premium item, though the flavor isn't as strong as expected.
"The quality you’d expect from a big name. Great product and decent price. No complaints!" Read more
"...Mixes well. Easy on the stomach. Best protein powder and great value for money." Read more
"Yes you can buy this locally in shops but the price and choice is always so good on amazon" Read more
"...Great value for money, works out £1.00 a shake for 15 shakes. No brainier." Read more
Customers enjoy the protein powder's texture. They find it smooth, creamy, and without clumps or gritty bits. The powder has a lighter consistency that is easy to drink and mixes well by hand.
"...The first thing that struck me was the taste—smooth, rich, and without the artificial aftertaste that plagues many other brands...." Read more
"...It tastes pretty good. Mixes well, it doesn’t go lumpy, can mix with water or milk for a creamier taste. I tend to do half milk half water...." Read more
"I got the strawberry flavoured one. It's quite foamy when mixed, but taste isn't bad and quality is great." Read more
"The vanilla is a good flavour and it's a very fine powder that doesn't clump. Really pleased with this." Read more
Customers appreciate the muscle growth and recovery benefits of this protein powder. They find it effective for repairing muscles after workouts and helping them achieve their fitness goals. Many report no pain the next day and see gains after just 4 weeks of use. Overall, customers find it an excellent supplement that tastes great and is enjoyable after a workout.
"...I've noticed significant improvements in my muscle mass and a reduction in recovery time since incorporating it into my regimen...." Read more
"...It has been a great supplement in helping me get my daily protein amounts without having to buy too much pricey fresh produce regularly...." Read more
"...Now many of you will be buying this product to help build muscle and tone up. First of all you might be asking yourself when do I take it?..." Read more
"...However, it is very effective for recovery." Read more
Customers like the protein powder's effectiveness. They say it works well for drinks, especially with a blender. The taste is great and they have had no issues. It provides enough protein and can be sip on when you're too busy for breakfast.
"...Its excellent taste, high-quality ingredients, and noticeable results make it a product I highly recommend to anyone serious about their fitness..." Read more
"Works great and tastes ok but i was very disappointed that the package didn’t have any information such as how many scoops is one serving..." Read more
"Works well for my drinks ." Read more
"Best quality and good results" Read more
Reviews with images

Amazing taste and quality
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 2 December 2024Flavour Name: Double Rich ChocolateVerified PurchaseHaving tried several protein powders over the years, I can confidently say that Optimum Nutrition's Gold Standard 100% Whey stands out as a superior choice for muscle building and recovery. The first thing that struck me was the taste—smooth, rich, and without the artificial aftertaste that plagues many other brands. My personal favorite is the Double Rich Chocolate, which mixes effortlessly with water or milk, making it a delightful post-workout treat.
In terms of performance, this protein powder delivers exactly what it promises. With 24 grams of high-quality whey protein per serving, it provides the essential nutrients needed to fuel muscle growth and aid in recovery. I've noticed significant improvements in my muscle mass and a reduction in recovery time since incorporating it into my regimen. The addition of BCAAs and glutamine further enhances its effectiveness, ensuring that my muscles get the support they need after intense workouts.
Another aspect worth mentioning is its mixability. Whether I use a shaker bottle or simply stir it with a spoon, the powder dissolves completely, leaving no clumps or gritty texture. This is a game-changer for anyone who has struggled with poorly mixed protein drinks in the past.
Overall, Optimum Nutrition Gold Standard 100% Whey Muscle Building and Recovery Protein Powder has become a staple in my fitness routine. Its excellent taste, high-quality ingredients, and noticeable results make it a product I highly recommend to anyone serious about their fitness goals.
- Reviewed in the United Kingdom on 24 February 2025Flavour Name: StrawberryVerified PurchaseThe delicious strawberry flavour is the best I have tried to date in this range. Mixes well in a protein shaker bottle with either water or milk. No clumping of powder which can happen with competitors.
- Reviewed in the United Kingdom on 22 January 2025Flavour Name: Vanilla Ice CreamVerified PurchaseThe OG of protein powders and comes in a very handy travel size
- Reviewed in the United Kingdom on 9 June 2024Flavour Name: Double Rich ChocolateVerified PurchaseWorks great and tastes ok but i was very disappointed that the package didn’t have any information such as how many scoops is one serving (its one i found out after having to empty the bag into a box and count) and they also don’t tell you when to take it.
Other than that great product
- Reviewed in the United Kingdom on 20 November 2024Flavour Name: Vanilla Ice CreamVerified PurchaseThe quality you’d expect from a big name. Great product and decent price. No complaints!
- Reviewed in the United Kingdom on 4 February 2025Flavour Name: Vanilla Ice CreamVerified PurchaseBest flavour
- Reviewed in the United Kingdom on 11 March 2025Flavour Name: Vanilla Ice CreamVerified PurchaseLove it 😻
- Reviewed in the United Kingdom on 2 May 2022Flavour Name: StrawberryVerified PurchaseThe strawberry protein powder tastes really good, it is a bit on the sweet side but due to the high protein content you do not have to have that much.
It has been a great supplement in helping me get my daily protein amounts without having to buy too much pricey fresh produce regularly.
At under £1 a serving it is a really good product.
Top reviews from other countries
- RevuitReviewed in Canada on 30 January 2025
5.0 out of 5 stars Quality and tasty protein powder
Flavour Name: Double Rich ChocolateVerified PurchaseOptimum Nutrition is my favourite protein brand they make quality and tasty whey protein powders and more. Highly recommend to try their chocolate protein powder!
- Kindle CustomerReviewed in the United States on 9 January 2025
5.0 out of 5 stars Tastes good
Flavour Name: Vanilla Ice CreamVerified PurchaseThis was the first protein powder I have tried. It dissolves quickly and tastes good
- DLReviewed in Canada on 5 November 2023
5.0 out of 5 stars Great product
Flavour Name: Vanilla Ice CreamVerified PurchaseIsn't lumpy when mixed with milk
-
Cliente AmazonReviewed in Spain on 14 January 2025
5.0 out of 5 stars La rapidez
Flavour Name: Vanilla Ice CreamVerified PurchaseProteína muy buena e el sabor una maravilla
-
RobReviewed in Germany on 5 January 2025
5.0 out of 5 stars Optimum Nutrition Gold Standard (Doppel Chocolate)
Flavour Name: Double Rich ChocolateVerified PurchaseDas Optimum Nutrition Gold Standard (Doppel Chocolate) ist der Hammer! Perfekter Geschmack, besonders morgens: ein Scoop in den Kaffee (Tipp: erst mit Milch verrühren). Startet den Tag mit einer Portion Protein und schmeckt großartig. Abends ideal, wenn man Lust auf etwas Süßes hat. Qualität top, Preis absolut in Ordnung.
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