Allergen Information | Contains: Soy, Milk |
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Weight | 2.2 Kilograms |
Units | 2000.0 gram |
Manufacturer contact | UK: Applied Nutrition, Trio, Acornfield Road, Knowsley, L33 7UG United Kingdom | EU: Applied Nutrition, Unit 85447, PO Box 1213, Belfast, BT1 9JY |
Brand | Applied Nutrition |
Format | Powder |
Age Range Description | Adult |
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Applied Nutrition Critical Whey Protein Powder 2kg - High Protein Powder, Protein Milkshake, Muscle Building Supplement with BCAAs & Glutamine (2kg - 67 Servings) (Chocolate Milkshake)
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- Chocolate
- Banana
- Blueberry Muffin
- Carrot Cake
- Cereal Milk
- Choco Bueno
- Cinnamon Bun
- Cookies â Nâ Cream
- Cookies ‘N’ Cream
- Custard Cream
- Lemon Cheesecake
- Salted Caramel
- Strawberry
- Swizzels Squashies
- Toffee Popcorn
- Vanilla Ice Cream
- White Choco Bueno
- White Chocolate Raspberry
- Vanilla
See available options
Purchase options and add-ons
Brand | Applied Nutrition |
Flavour | Chocolate |
Item weight | 2.2 Kilograms |
Diet type | Gluten Free |
Product benefits | Weight Gain |
Protein source | Whey |
Unit count | 2000.0 gram |
Recommended uses for product | Post-Workout |
Number of items | 1 |
Age range (description) | Adult |
About this item
- BUILD & MAINTAIN MUSCLE: Applied Nutrition protein powder is an excellent way to build up your muscles when you do strength training. Protein is an essential part of your diet to help maintain muscle mass, so drinking the shake as recommended will help you to retain your muscle development.
- EASY TO PREPARE: This high protein powder mixes incredibly well with water or low-fat milk. You can shake it up when you are running late or on the go in no time.
- TESTED FOR ATHLETES: Every ingredient within this product is carefully selected and monitored through our quality management system to bring you the highest level of assurance. Final products are produced and packaged in an ISO 22000, BRC, GMP and Halal accredited laboratory.
- VARIETY OF FANTASTIC FLAVOURS: You can pick from multiple available flavours for your protein milkshake. Never again will you have to drink tasteless protein supplements.
- GREAT SOURCE OF PROTEIN: Applied Nutrition Critical Whey powder is a wonderful source of protein. The combination of Whey Protein Concentrate, Whey Protein Isolate and Hydrolysed Whey Protein makes the perfect muscle building supplement.
Competitively priced item
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Important information
Safety Information:
Check with a qualified health professional before using this product if you are under the age of 18, pregrant or nursing a baby or if youhave any known or suspected medical condition(s) or are taking any prescription or OTC medication(s). Not to be used as a substitute for varied diet and healthy lifestyle. Store this product in a cool dry place, away from children. Do not exceed suggested use. For best before date and batch number see label.
Ingredients:
Whey Protein Concentrate (MILK)(Sunflower Lecithin), ISO-XP Whey Protein Isolate (MILK), Hydrolysed Whey Protein (MILK), Reduced Fat Cocoa Powder, Flavouring, Sweetener (Sucralose). Allergens: Please see ingredients in CAPITALS.
Directions:
Mix 2 scoops (30g) of protein powder with 250-500ml of water or milk and shake well. Consume immediately after training or throughout the day on non training days. Scoops are estimate only, weighing scales are recommended.
From the brand

Applied Nutrition
Formulated by Experts
Trusted by Athletes
Fuel Your Moment
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ABE Pre workout
-
Protein Powders
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Creatine
-
Pre workout Powders
-
Intra Workout
-
Amino Acids
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Collagen
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Snacks
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BodyFuel
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Endurance Range
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Health & Wellbeing
Product Description



Discover The Perfect Pairing!
![]() Critical Whey | ![]() Creatine Monohydrate | ![]() BCAA Amino Hydrate | ![]() Critical Greens | |
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Customer Reviews
|
— |
4.6 out of 5 stars 710
|
4.6 out of 5 stars 1,059
|
3.9 out of 5 stars 1,685
|
Goals
| Muscle Growth | Strength | Recovery | Detox |
When To Take
| Post Workout | Pre/Post Workout | During Workout | Anytime (1 Serving a day) |
Key Benefits
| Build & Maintain Muscle | Increase Muscle Size & Growth | Muscle Recovery | Improved Gut Health |
Serving Size
| 15 | 50 / 100 | 32 | 50 |
Different Flavours?
| ✔ | ✔ | ✔ | ✔ |
Product information
Technical Details
General Information
Nutrition Facts
Serving Size | 30 g, 30 g, 30 g |
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Energy (kcal) | 111.37 kcal |
Fat | 1.78 g |
of which: | |
- Saturates | 0.67 g |
Carbohydrate | 2.18 g |
of which: | |
- Sugars | 1.62 g |
Additional Information
ASIN | B0CN72SD7K |
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Customer Reviews |
4.3 out of 5 stars |
Best Sellers Rank | 894 in Health & Personal Care (See Top 100 in Health & Personal Care) 19 in Whey Nutrition Protein |
Date First Available | 20 Dec. 2019 |
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Applied Nutrition Critical Whey Protein Powder 2kg - High Protein Powder, Protein Milkshake, Muscle Building Supplement with BCAAs & Glutamine (2kg - 67 Servings) (Chocolate Milkshake)
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Product details
- Product Dimensions : 19 x 19 x 26 cm; 2.2 kg
- Manufacturer : Applied Nutrition
- ASIN : B0CN72SD7K
- Item model number : SB-122
- Customer reviews:
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Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the protein supplement powder easy to mix with water and can add various ingredients like banana, mixed berries, peanut butter. They find it provides good value for money, with good nutritional content and quality. Many appreciate its texture. However, some customers are disappointed with the smell. There are mixed opinions on the taste and digestibility.
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Customers find the protein powder easy to mix with water or milk without lumps. They like its taste and find it good as a mixer with other foods.
"...It blends well with water, milk, or even smoothies. The texture is smooth, not chalky, which makes it easy to drink...." Read more
"...Mixes really good in a standard shaker. Will be getting it again!" Read more
"...chocolate... Prety average protein content per serving, but it mixes so well!..." Read more
"Mixes well but Choco Bueno flavour is rubbish. Just tastes like vanilla." Read more
Customers appreciate the protein powder's value for money. They say it provides isolate protein at a reasonable price.
"...product with good taste and clean ingredients, which is worth the investment in my opinion." Read more
"Good value whey protein powder. Definitely on the sweet side. May be useful in home baking...." Read more
"Arrived on time and well packaged. Decent price. Nice taste and mixes well, blender or shake. I prefer to mix with overnight oats." Read more
"...It's more like an attempt at white chocolate and not a very good one. It's a shame because I do like some of their other products, just not this one." Read more
Customers like the protein powder. It has a nice taste and consistency. They find it easy to blend and a good brand.
"...You’re getting a reliable product with good taste and clean ingredients, which is worth the investment in my opinion." Read more
"...This is it, really good. What I can recommend is use this in a berry smoothie- epic stuff!" Read more
"This protein Whey is the epitome of quality...." Read more
"...But it mixes reasonably well and provides good quality protein at a reasonable price. I’d be happy to buy it again (and have done)." Read more
Customers like the protein content of the product. They find it tasty and nutritious. The shake provides 21g of protein per serving, helping them maintain their protein intake while curbing their sweet tooth. It's a mix of whey concentrate and isolate, which digests better.
"...I also appreciate that it’s low in sugar and doesn’t leave me feeling bloated, which has been an issue with some other brands I’ve tried...." Read more
"...not quite as much protein Compared to gold standards 24g, but super low carb and sugar. Mixes really good in a standard shaker...." Read more
"Love this protein, not grainy, great flavour and comes with the handy measuring scoop" Read more
"Tastiest protein powder on earth, no lumps either." Read more
Customers enjoy the protein powder's texture. They find it smooth and creamy, with no grainy or chalky taste. The texture makes overnight oats extra creamy, while providing good protein content.
"...It blends well with water, milk, or even smoothies. The texture is smooth, not chalky, which makes it easy to drink...." Read more
"Tastes amazing, even when mixed with water it makes a lovely creamy thick consistency ( tastes like it’s been made up with milk) rich sweet taste,..." Read more
"Was ok but alot of lumps in the mixers" Read more
"Love this protein, not grainy, great flavour and comes with the handy measuring scoop" Read more
Customers have different views on the taste of the protein supplement powder. Some find it has a good flavor and is sweet, while others say it's too sweet and not chocolatey enough.
"...You’re getting a reliable product with good taste and clean ingredients, which is worth the investment in my opinion." Read more
"Tastes amazing, even when mixed with water it makes a lovely creamy thick consistency ( tastes like it’s been made up with milk) rich sweet taste,..." Read more
"Mixes well but Choco Bueno flavour is rubbish. Just tastes like vanilla." Read more
"Love this protein, not grainy, great flavour and comes with the handy measuring scoop" Read more
Customers have different experiences with the protein supplement's digestibility. Some find it easy to drink and digest, with no chalky texture. Others report an upset stomach and diarrhea after a while, making it unpleasant to consume.
"...I will say though after a while it does become abit sickly so only buy this is you love a strong flavour!" Read more
"...The texture is smooth, not chalky, which makes it easy to drink. Ingredients and Nutrition:..." Read more
"Good Protein, mixes well but very sweet and sickly" Read more
"...What makes it worse is that 3 hours later it gave me stomach cramps and well - you can guess the rest...." Read more
Customers dislike the smell of the protein supplement powder. They say it spreads across the room and smells awful when opening the container.
"...this one, it don’t mix well and the taste is off and the smell isn’t right, the date is all good so I’m not sure why it’s bad!" Read more
"...The initial smell from opening was something that resembles chemicals/brandy/strong alcoholic smell...." Read more
"...First thing is the smell, when I opened the tab it smelled so chemically I couldn’t stand it, when i tried it I was left with weird aftertaste of..." Read more
"I love the smell of this smells like kinder Bueno! It's my husband's I'm not even training but! The smell, I use it too!!!" Read more
Reviews with images

My favourite protein go to!
Top reviews from United Kingdom
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- Reviewed in the United Kingdom on 15 February 2025Flavour Name: Cereal MilkSize Name: 67 Servings (Pack of 1)Verified PurchaseI’ve been using Applied Nutrition Whey Protein for a few weeks now, and overall, it’s been a great addition to my daily routine. As someone who’s tried a variety of protein powders over the years, I appreciate how straightforward and effective this one is. Here’s my honest take:
Taste and Mixability:
I went with the cereal milk flavour , and it’s pleasantly mild—not overly sweet or artificial, which I really like. It blends well with water, milk, or even smoothies. The texture is smooth, not chalky, which makes it easy to drink.
Ingredients and Nutrition:
The ingredient list is clean, with no unnecessary fillers or additives. Each serving packs a solid 21g of protein, which is perfect for post-workout recovery or as a snack between meals. I also appreciate that it’s low in sugar and doesn’t leave me feeling bloated, which has been an issue with some other brands I’ve tried.
Effectiveness:
I’ve noticed a difference in my energy levels and muscle recovery since incorporating this into my routine. It’s not a miracle product, of course, but it does what it’s supposed to do—provides a convenient source of protein to support my fitness goals. I’ve used it after workouts and as a quick breakfast option, and it keeps me full without weighing me down.
Value for Money:
While it’s not the cheapest option on the market, I think the quality justifies the price. You’re getting a reliable product with good taste and clean ingredients, which is worth the investment in my opinion.
- Reviewed in the United Kingdom on 4 January 2025Flavour Name: White Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseTastes amazing, even when mixed with water it makes a lovely creamy thick consistency ( tastes like it’s been made up with milk) rich sweet taste, subtle on the bueno taste but overall a lovely creamy shake. Macros on point not quite as much protein Compared to gold standards 24g, but super low carb and sugar. Mixes really good in a standard shaker. Will be getting it again!
- Reviewed in the United Kingdom on 8 February 2025Flavour Name: White Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseLove this protein, not grainy, great flavour and comes with the handy measuring scoop
- Reviewed in the United Kingdom on 14 March 2024Flavour Name: White Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseGood value whey protein powder. Definitely on the sweet side. May be useful in home baking. Combine with a decent psyllium husk powder in your shake and its a great way to top up your macros without having to prep countless meals.
- Reviewed in the United Kingdom on 20 February 2025Flavour Name: White Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseFirstly the flavour is amazing, tastes exactly like the white kinder bueno bars, the flavour variety is also a step up from the boring strawberry or plain chocolate... Prety average protein content per serving, but it mixes so well! Completely desolves in like 10 seconds in hand shaker and tastes superb when mixed with just water. Higly recommend!
- Reviewed in the United Kingdom on 9 December 2024Flavour Name: Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseMixes well but Choco Bueno flavour is rubbish. Just tastes like vanilla.
- Reviewed in the United Kingdom on 27 February 2025Flavour Name: White Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseArrived on time and well packaged.
Decent price.
Nice taste and mixes well, blender or shake.
I prefer to mix with overnight oats.
- Reviewed in the United Kingdom on 3 March 2025Flavour Name: Cinnamon BunSize Name: 67 Servings (Pack of 1)Verified PurchaseBeen with applied nutrition for about 3 years now, as they are the only shakes I've actually liked in the last 12 yrs, annoying thing is any batches before 2023 are not great to mix, the powder seems rubbish and chalky. However, they have improved there powder massively since, the basic 3 flavours (Choc, Strawberry, Vanilla) are alot better too. Unfortunately I had a pre 2023 batch the other month in vanilla and it was annoying because it mixed rubbish but luckily it still tasted okay.
- White chocolate Beuno is by far the best.
- Chocolate Beuno is good, not very chocolatey at all though.
- Vanilla Ice cream is very nice, batches after 2023.
- Cinnamon Bun is 100% RANK!! 🤢! So disappointed in this flavour.
- Strawberry is very good, batches after 2023.
- Chocolate is good, batches after 2023.
Hope this helps a few people. Honestly, you won't be disappointed. Just don't get this rank flavour. Needs removing from the shelf ASAP 🤢.
Top reviews from other countries
- nowhyReviewed in the Netherlands on 1 March 2025
3.0 out of 5 stars Smells BCAA's
Flavour Name: Cinnamon BunSize Name: 67 Servings (Pack of 1)Verified PurchaseI am drinking Optimum nutrition (O.N) whey protein, i giving a try to Applied Nutrition (cinnamon roll's taste):
- at the opening there is a strong BCAA's smell.
- the powder is rather very dry compared to O.N brand
- i ve only drank it with milk, milk+banana / milk+banana+peanut butter is the best blend to get a nice taste.
- i am not interested to order again but curious to try kinder bueno's taste.....
- Abdullah Arshad AbdullahReviewed in the United Arab Emirates on 28 February 2025
5.0 out of 5 stars Value for money
Flavour Name: White Choco BuenoSize Name: 67 Servings (Pack of 1)Verified PurchaseReally tasty especially with water. Value for momey
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DissapointedReviewed in Germany on 27 February 2025
2.0 out of 5 stars Too close to expiry
Flavour Name: ChocolateSize Name: 30 Servings (Pack of 1)Verified PurchaseProdukt is sehr Gut, aber das Produkt läuft in 3 Monaten ab und ich habe bis dahin keine Zeit, das gesamte Produkt zu verwenden (die Ablaufzeit beträgt ca. 2 Jahre).
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NutzerReviewed in Germany on 3 August 2024
1.0 out of 5 stars Carrot cake , ekelhaft 🤮
Flavour Name: Carrot CakeSize Name: 67 Servings (Pack of 1)Verified PurchaseDas whey in Geschmack carrot cake hat gar nicht mit carrot cake geschmeckt zu tun schmeck mega nach Chemie und hat widerlicher Nachgeschmack überhaupt kein empfehlenswert 👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻 mit Abstand das schlechteste whey was jemals probiert habe
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mehradkashaniReviewed in Italy on 28 July 2024
4.0 out of 5 stars Ottimo
Flavour Name: VanillaSize Name: 30 Servings (Pack of 1)Verified Purchaseun ottimo prodotto per chi cerca un integratore proteico di qualità. Potrebbe essere utile provare altri gusti disponibili per trovare quello più adatto alle proprie preferenze.
mehradkashaniOttimo
Reviewed in Italy on 28 July 2024
Images in this review
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